Jim Beam White Label Bourbon is a true icon of American whiskey, crafted in Kentucky using a time-honoured recipe passed down through seven generations of the Beam family. Aged for four years in newly charred American oak barrels, this bourbon delivers a smooth, approachable flavour profile with warm notes of vanilla, sweet caramel, and toasted oak.
The 1-litre format offers great value and is ideal for stocking your home bar, entertaining guests, or enjoying your favourite bourbon cocktails. Whether served neat, over ice, or mixed into classics like an Old Fashioned or Whiskey Sour, Jim Beam White Label remains a dependable, great-tasting choice for bourbon lovers.
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